The Time has Come for Broadband
At TC2 we continue to observe a strategic shift in enterprise networking toward broadband, and the rate of adoption is accelerating.
In this 7-minute podcast, Keith Cook and Brent Knight join Tony Mangino to discuss why customers are more willing than ever to leverage broadband service in their networks and key considerations for developing your broadband strategy.
If you would like to learn more about our experience in this space, please visit our Strategic Sourcing and Technology Consulting & Strategy Development webpages.
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The Time has Come for Broadband
In this episode of Staying Connected, Tony Mangino from TC2, along with his colleagues Keith Cook and Brent Knight, explore the growing importance of broadband internet services in enterprise networks. The conversation highlights the increasing adoption of broadband, the factors driving this trend, and the challenges enterprises face in integrating broadband into their network architecture.
Broadband Adoption in Enterprises
Keith Cook noted a noticeable acceleration in enterprise adoption of broadband over the past 12-18 months. While broadband has always been an available WAN transport option, it is now taking on a larger, more strategic role in enterprise networks. Several factors contribute to this trend, including cost pressures and budgetary goals. Broadband can provide significant bandwidth at a lower cost per megabit compared to MPLS or dedicated internet services.
Expanding Availability and Improved Reliability
Brent Knight emphasized the continuous expansion of broadband services, driven by new entrants and existing providers building out their networks. This expansion is pushing connectivity to enterprise locations where service options were previously limited or non-existent. Additionally, broadband is providing diversity options to locations that previously relied on expensive MPLS or internet services.
Keith Cook added that the improved service level and reliability of broadband are key reasons for its growing acceptance among enterprises. Investments in underlying technology have enhanced broadband’s reliability, making it a viable option for business-critical applications. The transition from DSL to fiber and the replacement of cable with fiber in many areas have further improved broadband’s performance.
Wireless and Non-Terrestrial Networks
Brent Knight highlighted the exciting advances in wireless and non-terrestrial networks (NTNs). NTNs, which utilize satellites, drones, and other high-altitude platforms, can deliver broadband anywhere, anytime, and to any point of termination. The growth of 5G wireless, satellite services, and customized fixed wireless solutions is expanding the reach and capabilities of broadband.
Challenges and Considerations
Despite the positive outlook, Keith Cook cautioned that enterprises must navigate several challenges when integrating broadband into their networks. These include selecting the right supplier and technology, managing multiple providers, and addressing special construction charges. Enterprises must also negotiate contract terms, including circuit terms, revenue commitments, and SLAs, to ensure flexibility in managing their business.
Tony Mangino added that evaluating broadband services, such as in a broadband RFP, can be complex. Enterprises must find the right mix of solution types, costs, and supplier selection to avoid operational and vendor management challenges. The optimal outcome often involves multiple suppliers and a mix of wired and wireless technologies.
In conclusion, the discussion underscored the growing importance of broadband in enterprise networks. With its expanding availability, improved reliability, and the advent of wireless and non-terrestrial networks, broadband is becoming a compelling technology choice for enterprises. However, careful consideration and strategic planning are essential to navigate the challenges and maximize the benefits of broadband adoption.
